Use the form on the right to contact us.
You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right.
144 Stephen Street
Yarraville Victoria 3013
+61 03 96878493
Deborah was born in 1960 in Rome where she grew up surrounded by centuries of culture. There were two strong influences on her; the love of art and the seductive allure of the sixties culture in film and fashion. Her paternal grandfather (a retired architect) would share with her his love of drawing through his archives of architectural studies for mansions he would never build, and her maternal grandfather introduced her to the glamour of the Cinema, having worked with stars like Fellini on the making of La Dolce Vita.
<blockquote>“Love of beauty came easily to me in these surroundings, I would draw constantly, and in my flights of fancy I would daydream that one day my drawings would come to life “</blockquote>
Clothing in the early 1960’s in Rome were still more made to measure than ready to wear .She observed as her father had his suits tailored and her mother had special occasion outfits designed and manufactured by a dressmaker “I loved the process of having clothes especially made for me by a skilled dressmaker…..,my mother choosing the fabrics and details, the dressmaker adjusting the design throughout the fittings , watching the dress take form, and finally, the joy of wearing the prettiest party dress that puffed out like a cloud when I jumped !
Sixties fashions were colourful and brave and Deborah enjoyed the self expression they gave her. “My first love was a pair of bright orange suede shoes and the matching pinafore featured in the specialist children’s boutique “she recalls. Ready to wear clothing in department stores began to cater specifically for different age groups.
In 1970 the family moved to Australia and a new phase began. Fashions in Melbourne were very basic with little variety with the exception of the House of Merivale where Deborah would spend her precious pocket money on glam 70’s fashions. Retaining a European outlook and sensibility Deborah applied herself to the study of Fine art in painting before embarking on an Art Degree specifically in Fashion at RMIT.
Graduating in 1985 she worked for various companies designing and manufacturing for the day to evening wear market. The overseas travel associated with her work rekindled an awareness of global style, reminding her of the universal love of beauty in its many forms.
In 1994 Deborah launched her own label, based at her Yarraville studio to cater for a growing private clientele and the demands of her family. The flexible working hours allowed her to spend time with her new baby and grew the business slowly.
The first Bridal collection was shown in conjunction with the reopening of The Sun Theatre in 1994.The parade featured a range of designs based on corsetry with the emphasis on hourglass shape and volumes of petticoats .
In 1997 The Deborah Selleck showroom was opened in Ballarat Street Yarraville, The two storey Federation Style building was to be the setting for three more collections and fashion parades over the next ten years. The parades showcased the evolving style of the Deborah Selleck Couture label towards a sophisticated sleek elegance that had more to do with cinema glamour than bridal maringues.
Setting a trend for sleeker more figure defining bridal gowns Deborah Selleck designs remain timeless classics .The business outgrew its Ballarat Street premises and in 2007 moved to a larger store in the nearby suburb of Seddon.
The new location at 144 Stephen Street has a sunlit showroom where clients can enjoy the new designs in comfort and style.